Facebook’s world domination

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From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the worldโ€™s largest social network. To see Facebookโ€™s path to domination, we mapped each countryโ€™s most popular social network from 2008โ€’2020. What famously started as Mark Zuckerbergโ€™s late-night intoxicated project called Facemashโ€”a โ€œhot or notโ€ type website for students at Harvard Universityโ€”soon evolved into the worldโ€™s predominant social network.

In 2020, the company saw 1.3 billion MAUs on Facebookโ€™s Messenger app, 2 billion MAUs on the worldโ€™s most popular messaging app WhatsApp, and just under 1.2 billion MAUs on photo sharing network Instagram.

By Facebookโ€™s own estimates in its Q3 2020 reporting, its core products are used by more than 3.2 billion people every month. That means thatย 40% of Earthโ€™s populationย (7.8 billionย in December 2020) uses Facebook-owned social media.

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Author

Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance

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