How much money do apps lose because of uninstalls?

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According to AppsFlyer analysis, the average app lost about $57,000 a month in 2020 due to uninstalls- This was a 70% increase compared to 2019. 

This should serve as a wake-up call to app marketers who are not measuring or optimizing this key metric.

  1. The yearly uninstalls are mostly driven by Shopping apps that saw the average number of uninstalls per-app increase by 31% and the cost per install rise by 35%. 

2. The high CPI of both Shopping, Food & Drink, and Finance apps led these categories to top the list.

Source: https://www.appsflyer.com

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Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance

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