According to AppsFlyer analysis, the average app lost about $57,000 a month in 2020 due to uninstalls- This was a 70% increase compared to 2019.
This should serve as a wake-up call to app marketers who are not measuring or optimizing this key metric.
- The yearly uninstalls are mostly driven by Shopping apps that saw the average number of uninstalls per-app increase by 31% and the cost per install rise by 35%.
2. The high CPI of both Shopping, Food & Drink, and Finance apps led these categories to top the list.