Amazon’s ecosystem


How is Amazon making money? What are all its revenues?

Amazon has diversified its revenue model and portfolio quite a bit. It is not just an online store anymore. While e-commerce makes up a significant portion of the company’s overall sales, its diverse revenue model generates billions through various business segments.

Its market cap is currently $1.7 trillion, meaning Amazon is currently the most valuable retailer in the world. The company is expected to account for 4.6% of total U.S. retail sales by the end of 2020. Amazon’s online sales account for a significant amount of the company’s overall revenue mix. From June 2019 to 2020, product sales from Amazon’s website generated $163 billion, which is more than the company’s other business units combined.

Amazon Web Services (AWS) are still the most profitable segments of the company, more than half of Amazon’s operating income came from AWS.



Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance



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