According to MCKinesy the digital adoption rates have covered decades in days. Media consumption has increased in almost all channels. 45% of consumers are watching more television, 40 percent are using more social media, and 28 percent are listening to more radio. Readership of online news has risen 39 percent.
Whatโs not gaining more customers? Unfortunately, print media, where the ongoing decline has worsened with a 33 percent drop in readership.
