The Digital Shift

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

According to MCKinesy the digital adoption rates have covered decades in days. Media consumption has increased in almost all channels. 45% of consumers are watching more television, 40 percent are using more social media, and 28 percent are listening to more radio. Readership of online news has risen 39 percent.

Whatโ€™s not gaining more customers? Unfortunately, print media, where the ongoing decline has worsened with a 33 percent drop in readership.

Author

Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance

Categories

  • Applications
  • Brand
  • Business
  • Education
  • Gaming
  • Generation
  • Innovation
  • Leadership
  • Mark Kalin
  • Marketing
  • Startup
  • Technology
  • VC

Tags