The Digital Shift

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According to MCKinesy the digital adoption rates have covered decades in days. Media consumption has increased in almost all channels. 45% of consumers are watching more television, 40 percent are using more social media, and 28 percent are listening to more radio. Readership of online news has risen 39 percent.

Whatโ€™s not gaining more customers? Unfortunately, print media, where the ongoing decline has worsened with a 33 percent drop in readership.

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Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance

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