The Top 100 Reputable Brands in the U.S.

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Brand Reputation is Vital!

The Axios Harris Poll surveyed close to 43,000 Americans to find out which 100 companies emerge as top of mind.

The top 3 are:

Brand reputation was measured based on three key factors and seven dimensions:

1. Character

Includes a companyโ€™s culture, ethics, and citizenship (whether a consumer shares a companyโ€™s values or the company supports good causes)

2. Trajectory

Includes a companyโ€™s growth prospects, vision for the future, and product and service offerings (whether they are innovative, and of high quality)

3. Trust

Does a consumer trust the brand in the first place?

Source: https://www.visualcapitalist.com/ranking-reputation-100-major-brands-us/

#brandreputation #brandrecognition #branding #growth

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Mark Kalin

Achiever, Competition, Futuristic, Maximizer, Significance

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