Brand Reputation is Vital!
The Axios Harris Poll surveyed close to 43,000 Americans to find out which 100 companies emerge as top of mind.
The top 3 are:
Brand reputation was measured based on three key factors and seven dimensions:
1. Character
Includes a companyโs culture, ethics, and citizenship (whether a consumer shares a companyโs values or the company supports good causes)
2. Trajectory
Includes a companyโs growth prospects, vision for the future, and product and service offerings (whether they are innovative, and of high quality)
3. Trust
Does a consumer trust the brand in the first place?
#brandreputation #brandrecognition #branding #growth
